There was a time where big celebrities, who have largely avoided national advertising to keep their original fans have for advertising campaigns for big bucks abroad and Americans were not wiser. The time was before the Internet, and has clearly passed. Via Vogue Taiwan, now we have a look at Gwyneth Paltrow ads first as the brand ambassador for international coach.
And even if these ads were clearly shot in New York and has a mark that is the overwhelming majority of its business Stateside, these shots will not be adorning the sides in U.S. stores soon, what kind of logic from the perspective of branding. U.S. consumers have a vision of the coach and a vision of Gwyneth Paltrow, and the two views do not necessarily intersect. And that's because the coach is already raking in bushels of money on its course, the American brand carefully crafted.
However, for a foreign audience unfamiliar with the position the coach has done in the U.S. fashion scene, fresh complexion, blonde, blue-eyed actress against a blur, fast-paced background reflects Manhattan is probably just the combination of urban and U.S. coach wants his foreign clients see when they look at one of the bags of the brand. Without a doubt, is happy with his bag in patent leather.
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